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Continue reading →: Qualitative analysis is ongoing. Please don’t leave it until you have collected all your data.
Qualitative analysis is not (only) achieved after all the data are collected. Analysis starts at the design stage It starts as soon as you begin to design the topic guide, as soon as you begin to think who and where to include. As you do this, you are beginning to…
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Continue reading →: Doing qualitative research? A few more inspirational quotes from my book.
Karen O’Reilly, 2025, Qualitative Research Methods for Everyone: An Essential Toolkit Bristol: Policy Press. (Please be sure to give full citation if quoting) “Put ethnographic methods, and creative and participatory methods, into your methods toolkit and consider their role in achieving your research aims and objectives.” (Page 23) “..it is…
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Continue reading →: Qualitative Analysis plain and simple
Are you struggling to get started with your qualitative analysis? I have realised that even though I tried my best to keep it as simple as possible in my book, it is still somewhat complicated. Qualitative Research Methods for Everyone So let’s be really clear. Do it however works best…
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Continue reading →: Fundamental Ethnographic Principles PART ONE
I’m working on a new book that embraces exciting, innovative and creative approaches to ethnography while remembering the fundamentals, and perhaps even daring to be a bit normative about what ethnography should get right (it is work in progress). Those fundamentals include the following: (Note: you can read a bit about these…





