Qualitative Sampling: a matter of quality not quantity

In this blog, Karen O’Reilly, author of Qualitative Research Methods for Everyone and SRA trainer, explains why qualitative samples should be evaluated for their quality not size. She explains the logic behind her new terms – initial, ongoing and final samples – and establishes the concept of sample fitness as a measure of sample quality.  

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I’m Karen

Welcome to my site where I will share updates about my work and insights and tips about qualitative research methods. Click on my name at the top of the page to see all my blog posts. I have over 30 years experience teaching and using qualitative methods so I have lots to share with you. Please leave comments so I know you are there.

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